Voice of the Customer

Discover expectations, preferences and aversions.

Voice of the Customer

We offer voice of the customer (VoC) services to help businesses understand their customers’ perceptions and experiences. VoC services are a powerful tool for gaining insight into how your customers feel about your business, and they can help you make strategic decisions that improve the customer experience.

The way VoC services work is simple. We work closely with you to develop a customised set of evaluation criteria that reflect your business’s unique goals and objectives. This could include factors like customer service, product quality, brand perception, and more.

Once we have a clear understanding of your objectives, we’ll use a variety of methods to collect feedback from your customers. This could include surveys, focus groups, online reviews, social media monitoring, and more. Our team of experienced analysts will then analyse this feedback to identify key themes, trends, and insights.

After the VoC evaluation is complete, we’ll provide you with a detailed report that summarises our findings and provides actionable recommendations for improving the customer experience. We’ll highlight areas where your business is excelling, as well as areas where there is room for improvement. We’ll also provide recommendations on how to address these areas of opportunity, based on our findings.

One of the key benefits of VoC services is their ability to provide a comprehensive and unbiased evaluation of the customer experience. By hearing directly from your customers through their feedback, you can gain a unique perspective that is difficult to achieve through other means. This can help you make data-driven decisions that improve the customer experience, increase customer loyalty, and drive business growth.

If you’re looking to gain a deeper understanding of your customers’ perceptions and experiences, VoC services can be an excellent tool. By providing detailed feedback and actionable recommendations, we can help you improve the customer experience and achieve your business objectives.


Years’ Experience

We have been providing services to respected clients since 1997.


Mystery Shoppers

Nationwide coverage including specialist video shoppers.


Mystery Visits

Completed across a wide range of projects and industries.

Find out more

Every client is different. We’re here to help you find the right service for your needs without any obligation.

We look forward to providing you with actionable reports, strategic insight and recommendations on sales, service and compliance across all of your customer touch points.